Remember Me! Please?

A hamburger and a ping pong ball with a face on it don't have much in common. Yet when you see one of those little balls on someone's car antennae you immediately think of Jack in the Box burgers.  Why? Because the company has spent considerable time, effort and resources to draw an indelible link between that image and the company itself.  Your brain is now helpless to consider the two  linked at the most fundamental level.  Voila, that's branding.